"Don't tell me the moon is shining; show me the glint of light on broken glass." - Anton Chekhov

Copywriting

copyimageYoung copywriters won’t always be saved by the spell checker. Sometimes, it takes an experienced eye to see where the gremlins are. And, while good copy doesn’t always call for the Queen’s English, it’s handy to know where the apostrophes go.

Across 33 years as a copywriter and editor, Paul Dent has crafted words for pretty much every medium that needs them: print advertisements, television and radio commercials, websites, brochures, flyers, press releases, newsletters, annual reports, product and training videos – literally thousands of projects in every conceivable size and format.

Paul has worked as a writer both regionally and in metropolitan advertising agencies. His accolades include three Finalist awards at The International Advertising Festival of New York, and a Global Award for Healthcare Communications.

Want to see some examples of Paul’s writing? Check out our ‘Latest Work’ section or go to some of the selected websites below:

www.dpmc.gov.au
www.jobaccess.gov.au
www.intercountryadoption.gov.au
www.actsmart.act.gov.au
www.gondwanagenomics.com.au
www.callida.com.au

Note: As you may be aware, clients sometimes make changes to their websites, without consulting the original author. If you see something that’s glaringly incorrect or alarmingly incoherent, the chances are it wasn’t written by Paul Dent.