Young copywriters won’t always be saved by the spell checker. Sometimes, it takes an experienced eye to see where the gremlins are. And, while good copy doesn’t always call for the Queen’s English, it’s handy to know where the apostrophes go.

Across 38 years as a copywriter, Paul Dent has worked both regionally and in metropolitan advertising agencies. He has crafted words for every medium that needs them — television, radio, print, web, video — and he has done so to world-class standards. His accolades include three Finalist awards at The International Advertising Festival of New York, and a Global Award for Healthcare Communications.

We could continue on ad infinitum about Paul’s career, but it’s the work itself that really tells the story. You can check out some of Paul’s writing via the links provided or phone 0437 380 892 to speak to the man himself.

A note about the featured websites: As you may know, clients sometimes update their websites without consulting the original author. If you encounter clumsy sentence structure or glaring grammatical errors, the chances are that copy wasn’t written by Paul Dent.