"Don't tell me the moon is shining; show me the glint of light on broken glass." - Anton Chekhov

Why Good Copywriting Will Never Go Out Of Style

Good copywriting is a lot like good clothing. Let’s face it: Elle Macpherson didn’t come to be known as ‘The Body’ by getting about in tracksuit pants and flannelette shirts.

The same goes for the language you use to build your brand.

With 31 years of writing experience, and some international recognition along the way, Dent Creative can use the power of the written word to make your message more appealing to more people.

We believe that jargon and technobabble are the mortal enemies of reader trust; that clarity and fluency still matter; and that every basic grammatical error, every careless misspelling, is a death of a thousand cuts for your credibility.

And, of course, in a world of ever-diminishing attention spans and social media drivel, an imaginative turn of phrase can draw the eye like a red scarf in a wardrobe of overcoats.

Whether it’s an advertising campaign, a suite of brochures or your new website, we specialise in the serious writing projects; finding persuasive propositions for your brand and transforming technical or bureaucratic language into plain, accessible English.

If you can see a thread of logic here, why not get in touch? Call 0437 380 892 or email info@dentcreative.com.au

Recent Work

Paul Dent has recently written copy for the following projects... View Current Portfolio